At Prudential Northwest Properties, we are committed to providing the industry’s leading technology solutions.  

In 2001, Prudential Northwest Properties was the nation’s first residential real estate brokerage to launch ListingServ, a Web-based market analysis tool using Extensible Markup Language (XML). This exclusive system is designed to effectively provide the most comprehensive information on over 300,000 area properties. Our use of XML technology enables us to present property data and analysis that is unmatched by other real estate companies.

With our exclusive Home Services system, clients are provided a personal website that serves as a communications center between their Prudential Northwest Properties sales professional, their Home Services Coordinator, and any one of over 85 home service related companies. With Home Services Online, the customer can access up-to-date information regarding the buying or selling of property, while shopping for discounted goods and services related to home-ownership.

Another Prudential Northwest Properties exclusive, Property Watch allows users to register for access to an enhanced version of the company’s real estate website. Property Watch has two purposes: to provide customers greater access to listing information for NW Oregon and SW Washington properties, and to generate leads to our sales professionals. Any person who registers for Property Watch while at your website creates a "customer account" with email address.  You, the agent are immediately and automatically notified of this and can then respond to that inquiry.

With roughly 20,000 active properties for sale, Property Watch provides unique tools for locating and viewing homes for sale, including:

  • Over 55 fields of listing information for Prudential listings (and only the fields IDX rules will allow for other brokerage listings)
  • An Advanced Search system, with detailed features from which to select
  • Saved searches to review at a later time
  • Hourly updates of new properties that hit the market
  • Automated e-mail notification of new properties that meet search criteria
  • Analysis tools to compare and contrast selected properties
  • Select availability of property addresses, driving directions, street maps, thousands of additional photos, and much more